Most people use the Internet to look for information. Google alone serves 3.5 billion searches per day. The top website spot in search engine results, on average, gets 33% of the market share, nearly double of that in the second spot at 18%. When your prospective customers are online, you wouldn’t want to miss a piece of this pie. You wouldn’t want to lose your customers to your competitors by being on the lower end of search engine results.
Let’s visualise your business as a company providing [services] in Melbourne. If a prospective customer searches the phrase “[your service] Melbourne” and your website is not in the top 10 spots of Google, do you think you have a better chance of closing the deal compared to the one on the first spot of search results? Which website will the prospective customer visit first? I think you know the answer.
This is where SEO comes in. It gives you increased visibility by helping you rank on the first page of search engines and places your website in front of the customers. This leads to increased website views, potential leads, customers, and ultimately, sales.