In 2020, Google introduced three core web vitals with the primary aim of improving user experience. This year, in March 2024, the search engine is finally ready to roll out the new INP core web vital, replacing the old FID metric or first input delay. […]
Homeowners often have difficulty deciding whether to go DIY or hire professional expertise to update their space. One option may seem cheaper but also time-consuming or dangerous. The dilemma is the same for local business owners who cannot choose between DIY and agency services to address their SEO strategies and [...]
Have you been to a country where most locals do not speak your language, so you resort to playing charades or Pictionary to communicate? In the digital world, search engines like Google will also look at you strangely and scratch their heads if you do not use their mother tongue [...]
Did you know 97% of Australian consumers go online for local business searches? Interestingly, about 28% of these result in either an online or offline purchase, clearly suggesting the online users’ strong buying intent. […]
Explore this guide to understand how merging duplicate Google Business Profiles can enhance your online presence, because a unified profile strengthens customer trust and improves local SEO. […]
Explore the importance of updating your Google Business Profile main photo because it can lead to a 35% increase in clicks and 42% more driving direction requests, according to Google. […]
Is your business getting enquiries from your website? Are you attracting visitors and successfully converting them into paying clients? If you are uncertain how to answer these questions, perhaps this is your sign to start tracking your website performance using Google Analytics 4 (GA4). […]
Photos or graphics attract online visitors. But here’s something that can put your business in a better position: SEO-friendly website images. […]
A recent local SEO statistics report in Australia has identified some notable developments in today’s consumer behaviour. For instance, did you know that 97% of Australian consumers go online to look for new local businesses? Or that 63% of Aussie shoppers will not visit or buy from a store they [...]
Considering the many challenges that local businesses face, owners are constantly looking for strategies that can empower their online presence and operations. And one promising approach is learning how to use AI for local SEO. […]
