Whether you’re new to digital marketing or have been running a business for a while, you’ve probably heard about Google Ads at this point. However, it’s not always possible to get the desired results from Google Ads, especially if you don’t know how to use it. Unfortunately, most business owners [...]
Everyone that creates content online wants that content to rank highly on search engines so that it’s easy to find. That’s why mastering SEO is essential if you’re going to put content out there. We understand that it can be frustrating to see the same ranking after putting in hours [...]
Whether you’re an e-commerce store owner, a digital entrepreneur or a blogger, you need to get comfortable with SEO and figure out how it works. Your success depends on it. Luckily, it’s much easier nowadays because major CMS platforms like WordPress can be integrated with SEO plugins that make it [...]
Even though email marketing has been around for decades, it’s still one of the most effective way to drive traffic and leads. That’s why it’s crucial to your marketing strategy and should be a key component of it. The great thing about email marketing is that it’s low cost and [...]
Search Engine Optimisation, or SEO for short, boosts your webpage ranking by using certain keywords and phrases in your content. These keywords have to be relevant to what people are searching for in your industry and this is a popular marketing tactic among small business owners, content marketing agencies and [...]
Over the past few years, getting a high organic ranking on search engines like Google has become increasingly important. The problem is that Google is constantly changing its algorithms responsible for ranking search engine results. This requires SEO specialists to continuously develop their skills in order to stay on the [...]
Like many businesses, you may realise the value of having a social media presence and you possibly have accounts on a number of the major social networks through which you promote your content for improved search engine rankings. But, did you realise that social media can also have a positive [...]
While SEO is a valuable marketing tactic that has been around for well over two decades, it often fails to get the same attention as other digital marketing methods. There are a lot of misconceptions out there about SEO being a “pie in the sky” tactic that doesn’t add much [...]
Are you trying to figure out how much of your budget you should dedicate to SEO this year? You’re not alone. Due to shifting trends in the SEO industry and its growth, as well as the presence of competing strategies, it can be difficult to determine just how much you should [...]
WordPress is arguably the world’s largest and most popular content management system. It’s home to almost 30% of the websites on the Internet. WordPress is popular for a number of reasons, not least of which is the fact that it’s quite easy to use and navigate. It also has SEO integration (to some [...]
