Chiropractic SEO Strategy

Are you thinking of optimising your website to grow your patient base?

Do you need help in besting your strongest competitors in the SERPs?

When it comes to SEO for chiropractors, our team and premium services got you covered!

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What is the Role of SEO for Chiropractors?

search engine optimization for a chiropractic website

Before we get to strategies and application, it’s best to understand what search engine optimisation (SEO) is all about. Well, similar to brick-and-mortar clinics, competition among health professionals in the online world, including the chiropractic industry, is just as strict.

The Australian Health Practitioner Regulation Agency report for December 2020 shows that chiropractic practice, in particular, is high in New South Wales, Victoria and Queensland than in any other states.

Also, most search engine users nowadays want quick results. That means chiropractic businesses on the first page almost always win, and SEO efforts are more critical than ever.

So, how do search engines decide which businesses get first page slots? Think of search engines as your business partners. They will want to work with you if you’re aiming for the same goal, that is, to provide customer satisfaction.

They will gladly increase your online visibility through rankings if your website has all the right SEO elements to make potential patients happy.

When we say SEO elements, these include keywords, titles, tags or descriptions that search engines can understand. Google, for example, use an algorithm to read these elements and match them with the users’ search engine queries.

In sum, if you want to apply SEO for chiropractors successfully, you want a website that pleases both your patients and the search engines.

But there’s more to chiropractor SEO than increasing your online presence. Here are its other roles that make it a worthy investment for your chiropractic practice.

1. Develop brand awareness and credibility

As a professional working in the healthcare industry, you need to rely on a credible image to attract more patient opportunities. If you keep appearing at the top of the Google search results page, users will likely see you as a reliable service provider in your field.

Even if they do not seek chiropractic care right away, constantly seeing your brand can help build recall.

Traditional brand-building strategies can be expensive. And using them can be difficult for start-up chiropractic clinics, especially without an established client base yet.

However, with SEO for chiropractors, you’ll be investing more time than money, making the strategy suitable for businesses of any size.

2. Inform and help potential patients

With chiropractic SEO marketing, you get to educate more patients who need your method of treatment.

A chiropractic website with helpful information makes your brand more trustworthy in the process. The more people who can benefit from your blog articles, videos or FAQ pages, the more visitors will come back or refer your clinic to someone else.

Similar to any other business, repeat customers are of high value. Chiropractic SEO can help you gain this resource through your sincere, honest and fact-driven content creation.

3. Reach target audience

The healthcare field is vast, with a wide range of practitioners offering all sorts of products and services. By applying SEO for chiropractic clinics, you get to stand out from the crowd, so your target market can quickly find you. But how is that possible?

Try putting yourself in the shoes of a potential client looking for a chiropractor through organic Google searches. If a user searches “chiropractor” on the search engine, you’ll probably get a clinic from a far-off state or an article defining what a chiropractor is.

However, if you search for “chiropractor in Melbourne”, then you get more relevant local search results. You want to be among the choices when your potential clients are selecting the best chiropractor to solve their health issue.

SEO can help you find the right set of relevant keywords that make your clinic more visible to users who need your service. Having more of these niche-specific visitors on your website increases your chance of turning patient leads into patient bookings!

4. Attract conversion-generating traffic

With excellent online presence, great online reviews, content, niche-specific keywords and other SEO efforts working together, you’re closing in on the ultimate goal: increase your client base through the organic traffic. It doesn’t happen overnight, of course. SEO campaigns are long-term strategies that need constant monitoring and updating.

But while you need time and effort to succeed, applying SEO for chiropractors will drive organic traffic and provide lasting positive results.

How Do Techniques of SEO for Chiropractors Work?

Search engine optimization for Google search

SEO undoubtedly plays a significant role in your business’s future and success. There are various ways how we can make this strategy work for you. Here are some of them.

1. Competitor analysis

Now that you understand how SEO works, you know that chiropractic clinics on the first page mean they’re doing something right. By studying their chiropractic SEO strategy, we can identify their strong points and figure out how we can apply them to boost your site performance.

This technique is like a shortcut that can provide us with direction and more helpful details for our SEO plan. Chiropractors SEO experts can also get a better picture of what your potential clients need.

With the right SEO and keyword research tools, this strategy assists us in finding websites of other chiropractors for further analysis.

2. Keyword research

While analysing your competitors, one question that you should be asking is, what keywords are they using? How can I make them work for my chiropractic website? Keywords are your gate pass to get to your target audience, so it’s crucial to include them in your SEO plan.

However, we cannot just use any general chiropractic term or stick to popular ones that generate high traffic or search volumes.

Let’s take this scenario as an example. People may be using the term “chiropractic treatment” to look for healthcare practitioners or clinics online. But if your new business has just launched its website, chances are your competitors are already using this keyword to rank.

However, if we try specific keywords like “chiropractic treatment for vertigo” or “chiropractic treatment for scoliosis”, your chance to rank significantly increases. When applying chiropractic SEO, keywords with specific treatment techniques can give you healthy website traffic with low competition.

3. Content strategy

This technique usually involves optimisation of your existing web content and the creation of new ones. This is part of the so-called On Page SEO.

If you decide to achieve business success through SEO for chiropractic clinics, you need to be committed to providing optimised and helpful content to your audience. This way, you get to attract web traffic and new leads continuously.

It’s not enough to publish any content, though. You have to put the first two strategies we’ve mentioned to give your every article or blog post a purpose. For example, if your competitor ranks for the keyword “lower back pain relief”, you can consider writing something similar.

Optimised videos, infographics and similar assets in your articles can also enhance your content. You might want to add links in them, too, that direct user to relevant articles or other parts of your website. This way, you get to make them stay longer and inform them more.

Ready to start getting more patient enquiries? Contact us now, and let our team help you figure out your pressing website concerns!

Why Hire an Expert to Apply SEO for Chiropractic Clinic Website?

SEO services to deliver great search results

Is it possible for you to optimise your chiropractic website on your own? Yes, it is. However, SEO requires some technical know-how to learn and apply effectively. As we have mentioned, it’s a long-term process that needs periodic updates. More importantly, as a dedicated chiropractor, it will be difficult to juggle and excel in two very different disciplines.

Agencies offering chiropractic SEO also operate with a team of experts with varying specialisations. Hiring them is like being in a one-stop-shop for all your website concerns and SEO needs! Aside from convenience, communication with only one team is a lot easier. Other SEO-relevant factors that they can do for you are as follows:

  • Page load speed improvement. Slow-loading service pages significantly increase bounce rates. Bounce rates happen when users leave your chiropractic website and look for others that load faster. SEO experts can then help you identify and fix the elements that are slowing your website down.
  • Secure website setting. A website with high security lets your users browse with confidence. On top of that, it also sends search engines like Google the message that your website is ideal and safe for users to visit.
  • Mobile-friendly site design. According to Google, Australians usually turn to their smartphones to find healthcare treatment, and about 43% wish there are more mobile-optimised businesses. More importantly, a mobile-friendly site increases the likelihood of booking an appointment, mainly due to convenience.
  • Technical SEO coding. Search engines speak a different tongue, and SEO experts can help fix the language barrier! This SEO service allows search engines to read your high quality content, make your site more visible and increase your ranking.

Why Choose Infinite Ace?

Infinite Ace is a Melbourne-based digital agency that specialises in SEO and Google Ads management. Our experience and expertise help owners and medical professionals overcome digital marketing complexities to achieve optimum business growth potential.

More specifically, we follow a foolproof formula of putting SEO for chiropractic clinics and your operations together for increased leads and revenue.

And while there may be several companies offering healthcare SEO services, our team ensures that you, our clients, are in capable hands! So, what do you gain from choosing us over other agencies?

1. You get to experience personalised service.

We know that every business is different and requires custom SEO strategies. We also understand that setting up and running a chiropractic clinic entails a lot of resources. And so, when you choose to work with us, we ensure that the solutions we give you are tailor-made!

This way, you get the results you need without wasting your valuable resources. Our case studies can attest to our extensive experience of teaming with business owners from different industries.

2. You get to work with our credible team.

Our success stories will not be possible without our team of SEO, Analytics and PPC experts. By putting our specialised skills together, we carry out every step of our SEO plan with favourable outcomes. Moreover, as an SEO campaign is a long-term project, you’ll want to be with a fun and easy-going group like us!

3. You get the benefits of ethical practices.

Infinite Ace implements SEO for chiropractors without shortcuts, quick-fixes and dishonest work practices. We prefer taking the ethical route and employing ethical SEO processes every time. This way, your business enjoys all the benefits without any issue.

4. You get a measurable return on investment.

The good thing about SEO is that its results are objective. Through a broad range of metrics, like traffic, rankings and leads, we can accurately define your ROI. Infinite Ace is results-driven, and we ensure you get periodic reports and numerical data to keep you in the loop throughout our campaign.

5. You get value for money.

Finally, and perhaps best of all, you get all these at reasonable rates!

How Do We Apply SEO for Chiropractor Websites?

Google search results

The Infinite Ace team can give you all these SEO benefits through our standard step-by-step process. This way, you know exactly what happens in every phase and when to see progress. Here’s how we work our magic.


Our work begins with identifying the problem areas that are significantly affecting your online visibility and ranking position. Our findings then serve as our foundation when creating your customised SEO plan. Our investigation typically includes:

  • Website audit. Like your physical clinic, your website should look clean, pleasant and inviting. More importantly, it should be easy to navigate, so visitors can quickly contact you or find what they need. An audit then allows us to list down crucial website elements that need improvement, particularly those affecting your website’s performance and rankings.
  • Competitor analysis. Studying your fiercest competitors in the SERP can also give us an idea of their strengths and weakness. Specifically, it lets us identify what these chiropractic clinic websites have that you don’t. Replicating their strong points on your website is a crucial element in boosting your rankings.
  • Keyword search. Here, we look for the best target keywords that people use when looking for chiropractic clinics or chiropractic services online. A proper keyword research helps us know which short-tail or long-tail phrases should be on your website or pages.


Great results come from a well-planned SEO strategy. At Infinite Ace, we don’t just make any plan. We make sure it’s a plan that suits your needs, so we get things right from start to finish. This strategy is what makes our SEO for chiropractic clinic websites efficient.

We ensure that our digital marketing efforts focus on highlighting your best-selling points to make your business stand out.

Our primary goal is to create a website that engages and converts. To achieve this, we incorporate up-to-date SEO approaches. Our highly skilled professionals also work in alignment with the latest SEO trends and search engine algorithm updates.

We also incorporate specific techniques, like niche-specific keywords and local SEO and Google My Business optimisation, to ensure we’re reaching out to people who need your chiropractic treatment the most.


Here, we begin carrying out the optimisation tasks according to our checklist. We can work with your content writer and start making original and engaging content that works for you. Don’t worry if you don’t have a copywriter as we can supply a copy which you can approve before we upload it.

We’ll start working on the technical aspects, too, like titles, meta descriptions and images, so everything goes to plan. And if needed, we can give our suggestions to transform your website design. This will help to increase conversions to your site.

During this crucial step, we see to it that you are part of the process. We ensure that you understand every transition that we make and how these changes will benefit you. Establishing open communication also allows us to align SEO achievements with your actual operations.

It’s not enough that we generate leads, after all. Converting these into satisfied patients, whether one-off or regular, relies on your customer support and quality service.


Finally, once SEO measures are in place, the next thing we have to do is wait (and relax for now). It will likely take a few months before we see significant results. But the good news is we can continually monitor our progress to see if our plan is working.

Here, we use various SEO tools to track your performance. You’ll get a monthly report as well so you can see the progress.

The numerical findings ensure that you get an objective assessment at the granular level every time. On our part, these allow us to decide whether we need to adjust for better outcomes.

Book Your Discovery Session

Finally, if you would like us to find out if SEO is the right strategy for your chiro clinic, you can book a discovery session with us by clicking this link below.

Book a Discovery Session