Is your medical website easy to find on the organic search results page?
Are you having trouble getting high-converting traffic for it?
It looks like you need help with your SEO performance. Good thing that’s what we do best!
SEO for Doctors: Role and Importance
You might be wondering what search engine optimisation (SEO) can do for your medical practice or patient base. And so, before we explain what SEO strategies are, let’s understand the role of medical SEO first to see how it connects your business to search engines and your patients.
1. It helps you adapt to modern patient behaviour.
Nowadays, people no longer look for phone directories or printed advertisements to find doctors for healthcare practices. Your prospective patients can find you via smartphone or laptop with an Internet connection.
They only have to type in search queries like “doctors in Melbourne CBD” or “general practitioner in Brunswick” to get search engine results page.
But with the ever-growing number of practitioners offering health services digitally, it gets harder for medical centres and healthcare professionals to attract more patients. Efficient application of SEO for doctors, however, can address this.
Through keyword selection, content generation, link building and more, even small private clinics can outsmart their strongest competitors!
2. It builds up search visibility and your credibility.
With the right combination of SEO techniques, your potential clients can find your website more easily. But increased search visibility not only leads to higher online presence and organic traffic acquisition. It can also help develop brand awareness, which can significantly benefit your medical clinic.
As a professional working in the healthcare industry, you need to rely on a trustworthy image to generate more patient opportunities. If you keep appearing at the top of the organic search results page or Google maps, users will likely see you as a reliable doctor in your area of specialisation. And even if they do not seek medical expertise right away, constantly seeing your brand can help build recall.
3. It bridges the gap between you and your targeted leads.
Imagine you are a patient in need of a psychiatrist. If you type in search queries like “psychiatric care” or “psychiatrist” on Google search or other search engines, for example, you’ll get all sorts of results that you don’t need.
However, if you search for a “psychiatrist for depression in Melbourne”, then your chances of finding the right person or clinic increases.
SEO, together with search engines, can give you relevant, high-value web traffic. A strategic selection and use of keywords bring you leads or people who need your skill or expertise. They’re the type of users who find your relevant content and service helpful and can eventually become your new patients.
4. It gives you a more efficient and affordable means of advertising.
Let’s be honest. Traditional medical marketing strategy through print or broadcast are expensive. They don’t have a specific target audience either. And even if you successfully generate website traffic through them, it is short-lived unless you spend more. If you are operating a start-up clinic, these options may not be practical.
SEO for doctors offers you a better return on investment. Aside from its lower cost, SEO campaigns direct marketing efforts to conversion-generating audiences. And compared with traditional marketing, SEO lets you reach out to your market for a longer time frame.
It will require more time and effort, though. But it also gives you a competitive, not to mention cost-efficient, edge over your business rivals.
SEO for Doctors: Strategies and Techniques
SEO is indeed an indispensable tool for online business success. And there are several ways how we can incorporate it into the medical field. With these techniques, you can make your website more likeable for visitors and search engines alike.
1. Local search optimisation
When patients make relevant searches for medical professionals online, they want them to be accessible, meaning within their neighbourhood. Going to a nearby clinic is not only convenient but also more adaptable to people’s busy lifestyles. And employing local SEO can help you reach out to this unique and valuable market.
Depending on your website status, we can enhance your contacts page or position your contact details somewhere more visible. Publishing high-quality content on relevant web pages with geo-targeted keywords is also an option.
Another way is to work on your Google My Business profile and ensure that your business locations, phone numbers, operating hours, website and appointment URL are accurate and consistent. We’ll also work with you to get more online reviews/third party reviews which will help with conversions.
2. Original and authoritative content
Once potential patients find you and click on your site, you need to make them stay. You see, you won’t be able to meet your site visitors in person and talk about your excellent services online. Your website should do it for you. So, think of your web content as your reflection. It should be interesting, useful and, best of all, honest.
The technique of putting SEO and excellent copywriting together comes in many forms. For instance, you can start with creating weekly blog posts to keep your site up to date.
We can use SEO tools to find out what services, medications, disease or health information patients searching for online, which apply to your specialisation.
Aside from new content, we can also optimise your existing ones to make them more searchable. Strategies like adding attention-grabbing headings, putting in interesting videos or images, and increasing your articles’ readability are great, too.
3. Site audit
Medical centre SEO is not all about researching keywords and creating content, though. Search engines also look for other SEO ranking factors like site speed, mobile-friendly web pages, browsing security and more.
User experience is multi-faceted, and it should concentrate on your website being straightforward and enjoyable to visit. Here, several SEO tools can help in assessing your website and pinpointing problem areas for improvement.
4. Competition analysis
Sometimes, we focus all efforts on our website that we forget what our rivals are doing. If they are winning the SERP race, then we can pick up valuable pointers from them. Tools that analyse your competitors can find links, relevant keywords and other data that you can use and level up.
It’s like a shortcut where we try to give our SEO plan direction and make the most of the elements that work.
If you think medical SEO and these strategies can help you big time, give us a call! Contact us now, so you can start attracting more medical industry clients.
SEO for Doctors: Infinite Ace and Our Services
When it comes to SEO, our team at Infinite Ace delivers reliable services and results! We’ve previously worked with business owners and professionals from various companies, including the healthcare industry. These experiences make us confident to tackle even complex digital marketing needs.
You may find other digital companies in Australia offering medical SEO services. But with our Melbourne-based team, you get effective SEO solutions and more.
1. Customer-centric service
We know that every business is different and requires custom SEO strategies. We also understand that setting up and running medical centres or private clinics entails a lot of resources. And so, when you choose to work with us, we ensure that the solutions we give you are tailor-made!
This way, you get the results you need without wasting your valuable resources. Our experience working with several industries help us deliver this tailored approach. You can also learn more about our previous clients and accomplishments from our case studies.
2. Skilled and reliable team
Our years of success stories will not be possible without our team of experts in SEO, Paid Advertising (Google Ads), and Google Analytics. We put our specialised skills together to carry out every step of our SEO plan with favourable outcomes. Moreover, as an SEO campaign is a long-term project, you’ll want to be with a fun and easy-going group like us!
3. Best SEO practices
Infinite Ace implements SEO for doctors without shortcuts, quick-fixes and dishonest work methods. We prefer taking the ethical route and employing white-hat SEO techniques every time. This way, your business enjoys all the benefits without any issue or penalty.
4. Measurable return on investment
SEO results are objective. That means we can measure and define your ROI by using a wide range of SEO metrics, like traffic, search engine rankings and leads (eg. phone calls or submission forms). Infinite Ace is results-driven, and we ensure you get periodic reports and numerical data to keep you in the loop throughout the SEO campaign.
5. Value for money
Finally, and perhaps best of all, you get all these at reasonable rates!
SEO for Doctors: Our Step-by-Step Process
Aside from all these benefits, our Infinite Ace team follows a standard process when executing SEO plans. This way, you know exactly what happens in every step and when to expect progress. Here’s how we work our magic.
Our work begins with identifying the problem areas that are significantly affecting your online visibility and ranking position. Our findings then serve as our foundation when creating your customised SEO plan. The investigation typically includes:
- Website audit. Like your private clinic, your website should look clean, pleasant and inviting. More importantly, it should be easy to navigate, so visitors can quickly contact you or find what they need. An audit then allows us to list down crucial website elements that need improvement, particularly those affecting your performance and search rankings.
- Competitor analysis. Studying your fiercest competitors in the SERP can also give us an idea of their strengths and weakness. Specifically, it lets us identify what these medical websites have that you don’t. Replicating their strong points on your website is one way to boost your Google rankings.
- Keyword research. Here, we look for the best target keywords that people use when looking for doctors or medical services online. A proper SEO keyword research helps us know which short-tail or long-tail phrases should give you better keyword rankings.
Great results come from a well-planned doctors SEO strategy. At Infinite Ace, we don’t just make any plan. We make sure it’s a plan that suits your needs, so we get things right from start to finish.
This strategy is what makes our SEO for doctors efficient. We ensure that our efforts focus on highlighting your best-selling points to make your business stand out.
Our primary goal is to ensure that your medical practice website engages and converts. To achieve this, we incorporate up-to-date SEO approaches. Our highly skilled team also works in alignment with the latest SEO trends and Google’s algorithm updates.
We also incorporate specific techniques, like niche-specific keywords and local SEO, to ensure we’re reaching out to people who need your medical expertise the most.
Here, we begin carrying out the optimisation tasks according to our checklist. We can work with your content writer and start making original and engaging content that works for you. Don’t worry if you don’t have a copywriter as we can supply a copy which you can approve before we upload it.
We’ll start working on the technical SEO aspects, too, like titles, meta descriptions and images, so everything goes to plan. And if needed, we can give our suggestions to transform your website design. This will help to increase conversions to your site.
During this crucial step, we see to it that you are part of the ranking process. We ensure that you understand every transition that we make and how these changes will benefit you. Establishing open communication also allows us to align SEO achievements with your medical operations.
It’s not enough that we generate leads, after all. Converting these into appointments per month relies on your customer support and quality service.
Finally, once SEO measures are in place, the next thing we have to do is wait for the results. Waiting time can take several months, though. But the good news is we can continually monitor our progress to see if our plan is working.
Here, we use various tools to track your monthly SEO performance. You’ll get a monthly report as well so you can see the progress.
The numerical findings ensure that you get an objective assessment at the granular level every time. On our part, these allow us to decide whether we need to adjust for better outcomes.
Book Your Discovery Session
Finally, if you would like us to find out if SEO is the right strategy for your medical practice, you can book a discovery session with us by clicking this link below.