Is your accounting firm in need of an SEO-friendly website?
Or is your current website not delivering the results that you wanted?
Our strategic SEO for accountants can give you that much-needed clientele and revenue boost!
SEO for Accountants, Is It Necessary?
Perhaps you’ve heard of search engine optimisation or SEO before but still unconvinced about how this can help your accounting firm. Well, back in the day, accounting clients would depend on phone directories or newspaper ads to find an experienced accountant like you.
Today, people can find and contact you through an online search, using a computer or any mobile device.
But the thing is, the accounting industry is a booming and highly competitive sector. In Australia alone, there are approximately 276,500 accountants, bookkeepers and other similar accounting jobs in 2020.
More importantly, this industry was among the first to shift to digital-only operations in response to the global pandemic. These findings only mean one thing: you need other digital marketing techniques to make your firm stand out from the crowd. And that’s where effective SEO for accountants comes in!
When you apply various SEO elements, search engines like Google take notice. In return, they make your site more visible in the search engine results, so more potential clients can find and visit your site.
Naturally, higher website traffic means higher chances of converting visitors into regular, paying clients. What’s more, search engine optimisation can give you several other benefits.
1. You get to reach your target audience.
As mentioned earlier, SEO can significantly boost your online presence and visibility in SERPs (search engine results pages). In turn, you get something unique: high-quality traffic. You may be an internal auditing accountant who helps companies check for budget mismanagement, fraud or waste.
Or perhaps, you’re an accountant who specialises in tax returns. Whatever your specialisation is, SEO can help you trim down your audience into potential clients who are likely to hire your services.
2. You get to build on your credibility.
When finances are at stake, trust and credibility are naturally a must. In the digital arena, websites that appear on top of the SERPs convey this ideal image. Moreover, search engine users are likely to click on these top-ranking sites to get credible answers for their Google search queries.
Gaining the trust of online visitors leads to many other benefits. For instance, even if they do not need your accounting services right away, constantly seeing your firm can help build recall or make word-of-mouth do the client gathering for you.
Applying SEO strategies like creating a blog and adding a case study page can further enhance your website authority and, of course, conversion rates.
3. You get to advertise at minimal costs.
Accountant SEO is more cost-effective and provides a better return on investment than any conventional marketing strategy. It is also more capable of directing your marketing efforts to people who matter to your accounting business.
This strategy also keeps you relevant to your audience for a long time. Getting the benefits of SEO for accounting firms, however, can take months or even years. But the tangible results and long-term value are undoubtedly worth the investment.
4. You get measurable results and impressive ROI.
Another advantage of SEO is its quantifiable outcomes. By using various tools and metrics, you can easily spot whether your marketing efforts are working or not.
Moreover, you can identify potential problem areas or rooms for improvement to get better results. Tracking your website performance objectively also means there are fewer chances for wasted resources.
On top of being an affordable technique, SEO results in a significant return on investment. This benefit is mainly because of purposeful marketing. SEO helps you reach out to people who need your expertise, meaning all your efforts and resources deliver results.
You may need time, patience and lots of hard work to achieve SEO success. But by then, you’ll have a stable client base and a long-term strategy that keeps generating new business!
Should I Hire an SEO for Accountants expert?
Of course, you can optimise your accounting firm’s website yourself. After all, you would know what should be on your website. But the thing is, some SEO aspects can be tricky to do without the know-how and experience. Here are other reasons why it is more sensible to hire SEO pros:
- Accounting SEO is an ongoing process. Creating a functional website can make you visible in Google search results. But if you want high web traffic, you will have to do more than this one-off job. You need the help of an SEO expert to improve the site’s technical SEO, optimise your content and keep them relevant and competitive. Also, Google’s ranking factors tend to change, too. With the help of specialists, you can be sure to stay on top of the latest SEO trends and best practices.
- Accounting SEO requires commitment. Accountants like you are likely to spend the day attending to business clients, answering enquiries and doing all sorts of paperwork. SEO also needs specialised skills for efficient application. Moreover, studying several search engine ranking factors takes time. And so, having an expert to help you means you can focus on your day-to-day work and not worry about SEO technicalities.
- Accounting website SEO needs digestible content. Most people feel confused when reading about math and numbers. And randomly putting accounting keywords all over your website without keyword research, will likely make things even more confusing, not to mention uninviting.
Internet users won’t be typing complex accounting terms in search bar either. SEO experts can then help translate and make your content more approachable to search engines and average readers alike.
Agencies offering SEO for accounting firms operate with a dedicated team of experts with varying specialisations. Hiring them is like being in a one-stop shop for all your website concerns and SEO needs! Aside from convenience, communicating with only one team is a big time-saver.
Are you interested to learn more about how SEO services can help your firm? Contact us now, and let’s start addressing your web issues and concerns!
Why Should I Choose Infinite Ace?
Our team at Infinite Ace delivers reliable SEO services and results! We’ve previously worked with business owners and professionals from various companies. These experiences make us confident that we can tackle even your complex digital marketing needs.
You may find other digital companies in Australia offering SEO for accountants. But with Infinite Ace team, you get efficient solutions and more.
1. We offer customer-centric service.
As an SEO agency, we know that every business is different. It requires a custom SEO marketing strategy. We also understand that setting up and running an accounting firm entails a lot of resources. And so, we only provide solutions that fit your operations.
This way, you get the results you need without wasting valuable time, energy and money. Our case studies further attest to our successful tailor-made approach.
2. We are a team of friendly experts.
Infinite Ace is a Melbourne-based digital agency that specialises in SEO and Google Ads management. Our years of success stories will not be possible without our team of Analytics, PPC and SEO experts.
By combining our specialised skills, we ensure that every step of our SEO plan leads to favourable outcomes. Moreover, an SEO campaign is a long-term project. To succeed, you will want a group like us that you can rely on with confidence!
3. We stick to best SEO practices.
Infinite Ace does not believe in shortcuts, quick fixes and dishonest work methods. We prefer taking the ethical route and employing white-hat SEO techniques every time. This way, your business enjoys all the benefits without any issue or penalty.
4. We are objective and results-driven.
The good thing about SEO for accounting firms is that its results are measurable. We use a broad range of metrics, like traffic, search rankings, and leads/enquiries, to determine your return on investment. Our entire team ensures that you get periodic reports and numerical findings to keep you in the loop throughout the campaign.
5. We are economical.
Best of all, you get our premium services at affordable rates in exchange for long-term SEO benefits!
How Can Infinite Ace Help?
Search engines evaluate websites using various ranking factors that aim to provide user satisfaction. Your goal as a website owner is then to meet these criteria and earn a first-page slot. We at Infinite Ace can help you identify and apply SEO strategies that work for you! Here are some examples.
1. Optimise keywords and content
Our team can research most valuable keywords. We will find short-tail or long-tail keywords that your potential clients are putting in search engines. We then make sure these relevant phrases are on your pages, blog articles and more.
That way, when search engine users type for relevant keywords such as “tax accountant [location]”, Google can match this query to your website.
2. Add metadata and tags
Search engines speak a different tongue, but we can help you fix the language barrier! This SEO service allows search engines to read your quality content, make your site more visible and increase your ranking.
Specifically, we’ll help add title tags, meta descriptions and alt tags to your site so Google and other search engines can understand it better.
3. Do a competitor analysis
Studying your fiercest competitors in the SERP can give us an idea of their strengths and weakness. Specifically, it lets us identify what these accounting websites have that you don’t. Replicating their strong points on your site can significantly boost your rankings.
4. Apply local SEO
When people look for an accountant online, they want them to be accessible, meaning within their neighbourhood. Going to a nearby firm is not only convenient but also more adaptable to people’s busy lifestyles. And employing local SEO can help you reach out to this unique and valuable market.
Depending on your website status, we can enhance your contacts page or position your contact details somewhere more visible. Publishing high-quality content with geo-targeted keywords is also an option. Another way is to work on your Google My Business listing.
5. Complete your Google My Business listing
This local SEO strategy for accountants is key to getting your accounting firm to show up on Google Maps. It will make your business information (address, contact details, website URL and operation hours) easily accessible online.
Optimising your Google business profile also builds your trustworthiness rating to potential clients and increases the chances for more clicks and visits.
6. Address speed and navigation issues
Through a website audit, we can identify problems on your site that need tweaking. Slow-loading web pages, for instance, significantly increase bounce rates. Bounce rates happen when users leave your website and look for others that load faster.
We can help you fix the elements that are slowing your site down. In addition, we can make your website more mobile-friendly or easier to navigate on desktop mode. When Google’s automated search engine robots (also known as “crawlers” or “spiders”) find it easy to crawl your site, you’ll get a ranking boost!
Check out how we helped this company enhance their web design to attract qualified leads and new clients!
7. Website performance monitoring
Once SEO measures are in place, we continually monitor your progress to see if our SEO plan is working. Here, we use various tools to track your monthly performance. The numerical findings ensure that you get an objective assessment at the granular level every time.
Also, these help us decide whether we need to make improvements, so your website can do more!
Book Your Discovery Session
Finally, if you would like us to find out if SEO is the right strategy for your accounting practice, you can book a discovery session with us by clicking this link below.