Are you still checking phone books or newspapers to find service providers? Probably not. I presume even your customers don’t either. The reason? Almost everyone now turns to online search for quick and easy results. So, if you’re looking for ways to connect with them and get noticed online, our local SEO Melbourne team is ready to help!
Local SEO Benefits
Why did you decide to create a business website? Probably, it’s because you want to make your services or products accessible to more customers. Before you reach this point, though, they need to find your business first and know that it exists. But with hundreds of other similar companies online, locating you may not be easy. Worst, most of your target audience will not browse past first-page search results to look for you.
This scenario makes local SEO Melbourne practices all the more crucial. With this tried-and-tested strategy, you become more competitive and visible to customers who matter. But how can search engine optimisation do that exactly? Well, it all starts with a search query containing location-based keywords that match your geotagged content.
Search engines like Google then display the best sites to users as they look for a restaurant, hardware store, or clinic in Melbourne, for example. And by working on your local SEO, Google can spot you right away. Over time, it will help you gain more traffic and send Google the right signals to put you on top. But that’s not all. It can create a chain of local SEO benefits for your business, too.
High Conversion Rate
Hiring local SEO services in Melbourne helps generate high-quality, motivated leads. With a search strategy in place, people interested in your product or service can quickly find you. And if you complement this interest with valuable content, customers are likely to stay on your site and check out its other pages. Best of all, the chance of them spreading the word about your business or buying your product is significantly higher.
Gain Possible Repeat Customers
Accessibility and proximity are vital in attracting relevant customers. And thanks to local SEO, people near your store, clinic, or company can easily visit you. These consumers can quickly convert into patrons, too. If they are happy with your products or services, they will keep coming back. Aside from helping generate revenue, satisfied customers are also likely to leave positive reviews, attracting more people to check out your business.
Reduce Advertising Costs
Local SEO Melbourne experts can help you save valuable resources. While website optimisation results take time, they are not as costly and laborious as producing newspaper ads, radio campaigns or commercials. More importantly, local SEO targets a specific audience that can lead to a high return on investment. And as you progressively rank, you continue to make more qualified leads and profits without the extra advertising expense.
Increase Trustworthiness and Authority
Gaining trust is difficult if consumers are not familiar with your company or service. But local SEO can help improve your search presence to your target audience. You can power this up with authoritative links and reliable posts. Eventually, people will see you as an expert and trustworthy source. In turn, you can convert that trust into loyalty, ROI, repeat sales and long-term business success.
Grow Local Followers
Social media can assist with the local SEO Melbourne strategy. Facebook, Instagram and other similar platforms help increase your online presence and shareability. Customers can follow your pages to learn more about your services, purchase your products or book an appointment. These social pages let you directly reply to comments and enquiries, too. Keeping your local followers engaged, in turn, stabilises your growing online community and broadens your client base.
If you’re a small business owner carrying an unfamiliar brand, people may not know about your business, much less buy your product. With the help of local SEO services in Melbourne, you can gradually build awareness. Strategic use of effective SEO keywords in your web content or social media posts, for example, can make you constantly appear in search results. Though customers may not click on your site right away, brand recognition encourages recall. They will remember and look for your website when they eventually need your service.
Local SEO Strategy
The Infinite Ace team understands your business needs when it comes to website optimisation. But more than expertise, we also use the following effective local SEO Melbourne techniques to help you jumpstart a campaign and continuously progress.
Our work typically starts with reviewing your current content to see how we can incorporate Melbourne local SEO into your site. A proper website audit should help us identify potential problem areas and design a site structure that works for you. It allows us to list down crucial website elements that need improvement, too, particularly those affecting your visibility and rankings.
Local Competitor Analysis
Studying your fiercest competition on the search engine result pages (SERPs) helps direct our local SEO strategy. Specifically, research lets us spot their strengths and use them to your website’s advantage. Replicating their strong points can significantly improve your performance and eventually outrank them.
Local Keyword Research
An effective local SEO Melbourne strategy requires local short-tail or long-tail phrases that are relevant to your business. We do this by using proper keyword research tools and search volume analysis. Our findings will then direct our SEO efforts to the right people to boost your organic traffic, valuable leads and conversion rates.
Local SEO Content Optimisation
Our keyword research goes hand in hand with a good content creation strategy. We’ll help you update and republish your existing content that needs local SEO tweaking. Our team may also assist your copywriter in creating and publishing new articles or posts that are interesting and relatable to your intended audience.
Local Link Building
Providing comprehensive strategies is our primary goal as your local SEO Melbourne partner. And so aside from content, we’ll also power up your website with sustainable link building efforts. After auditing your current link profile, our focus will be on helping you establish connections with high-authority and relevant websites in your local community.
Your return on investment is equally valuable to us. We also want to track and assess whether our SEO efforts are working or need improvement. And so, we ensure that our local SEO Melbourne strategy includes monthly reports of organic visibility, traffic, search rankings and other SEO metrics to meet both objectives.
How We Bring Value to Your Business
While other agencies can provide local SEO services in Melbourne, Infinite Ace goes beyond finding and implementing complete solutions. For starters, we are also customer-centric. We have been working with clients from different industries, making us adept at designing the custom SEO strategy you need.
Like you, we are objective, efficient and results-driven. We only provide reliable services and long-term benefits at reasonable rates. Shortcuts, quick fixes and dishonest work methods are not part of our system either. With us, you get your return of investment through our white-hat local SEO Melbourne techniques.
On top of years of operation and experience, we also have a team of specialists, from Analytics to PPC. Combining our specialised skills is our way of ensuring that every aspect of your SEO campaign delivers. Moreover, as local SEO is a long-term project, there’s no better way to start ranking than with a fun and easy-going group like us! You can give us a call on 03 9043 4444 if you have questions about local SEO. Or better, click the button below to book a discovery session with us so we can show you how to dominate in your local area.
Local SEO FAQ
What is local SEO?
Local SEO is a geographic location-dependent strategy that aims to make your business, store or company more visible to people within your community. For example, if you plan to apply a local SEO Melbourne strategy, parameters like your business name, address or phone number (or NAP citation) are essential. These details help search engines match your site to users’ local organic searches.
How is organic SEO different from local SEO? Well, organic or global SEO centres on general search terms. On the other hand, local SEO keywords have a geographical component or location and “near me” tags at the end. Applying these to your content, social media pages, links, and citations helps search engines locate and display you on the SERPs. So, in a nutshell, local SEO applies the same strategies as its organic counterpart, only with a community focus.
Local SEO is also a unique strategy as Google uses a different list of ranking factors when choosing the best search results for its users. Some of these ranking signals include the user’s device, choice of keywords, and user location. Your company’s Google My Business listing, web location-specific elements, reviews and Google map ratings are crucial in local SEO ranking as well.
Who needs local SEO?
Local SEO is especially advantageous for operators with brick-and-mortar businesses who do not want to miss out on potential customers in their area. Owners of small businesses who are still new or have a limited budget for wide-scale advertising will also find local SEO a more practical option.
Certain business types seem to benefit more from local SEO than any other industry as well. One of which is the medical service sector. It’s because people visit doctors, therapeutic offices or dental clinics for regular check-ups, emergencies or appointments. These activities are more convenient to do if the business address is close to where the patient lives.
The same principle also explains why local SEO services in Melbourne will work well for service-based businesses like law offices or plumbing repair. Almost every community has a demand for pet services and realtors, too. Local SEO is most effective in the hospitality industry, though. After all, restaurants, bars, hotels and resorts operate with the local market in mind. Moreover, this industry thrives on repeat customers and good reviews, which are highly relevant to localised optimisation.
What results does local SEO bring?
Having a local SEO Melbourne strategy generally brings two positive outcomes to your business. First, it lets you communicate with search engines, like Google, to provide users with the most relevant local results. Secondly, local SEO allows you to efficiently reach your local market within a specific town, city, region or state.
These two results, in turn, reel in a myriad of other advantages. You get better search engine rankings, higher online traffic and more buy-ready customers. With the extra online exposure, you get more repeat clients and business revenue, too. So, it’s no longer surprising why small businesses can easily outperform their fiercest competitors through local SEO!
Google’s study on local search behaviour further stresses the importance of this SEO technique. One of its findings is that 50% of people who make a local mobile search visit the physical store on the same day. About 34% of computer or tablet local searches also led to the same outcome. More importantly, 18% of local mobile searches led to a sale within one day.
What is a local map pack?
The local map pack is a SERP feature that shows a map of business locations plus a list of relevant business listings to a local search. Some also call it the snack pack results. This feature works through Google My Business listings, and its algorithm gets to select the best results to display. It is valuable for businesses and industries that want to connect with their local target customers.
The local pack display varies and depends on the nature of the search query or the business type. There are several details that you get to view in this boxed section, too. Some of the most valuable include the prominent map display, clear call to action and ongoing business deals.
The local map pack appears at the top of Google’s first SERP. And so, it is perfect for businesses who need to boost their online visibility, especially those who are not into pay-per-click advertising. Superb positioning through the local map pack brings other advantages. These include higher click-through rates, positive buying influence and constant customer flow.
How can my business appear on a local map pack?
If you’ve set up your Google My Business listing (GMB) account, then your site is already eligible to appear on the local map pack. However, to make it appear on the SERPs is up to the algorithm. You can increase the odds of being on the local map, though. And that is by optimising your GMB listing and providing all the pertinent details Google needs.
For instance, make sure your main attributes like physical address and business category are all accurate. If you change your address, extend work hours or operate on holidays, you must update those, too. The more relevant information you provide, the more likely Google will favour your site.
You can also add relevant photos of your storefront, menu or office interior to your business profile. You might want to optimise your website as well. Lastly, allow customers to send reviews or post enquiries and respond to them as soon as possible. Google’s algorithm particularly likes businesses that are into building relationships with their audience. Search engines translate engagement as good customer service that, of course, deserve higher search visibility.