Are you trying to find ways to attract more prospective patients?
Do you want to grow your business and outrank your strongest competitors?
Infinite Ace can help you apply SEO for psychology clinic websites to achieve these goals and more!
SEO for Psychologists and its Benefits
If you are servicing clients without any referral, chances are the Internet and search engines like Google led them to you. Thanks to your website, people can access your counselling services even without them contacting their relatives or friends for help.
According to the Mental Health Services in Australia (MHSA), approximately 4.3 million people were given prescriptions for mental health care from 2018 to 2019. While such a large market can benefit therapists and counsellors like you, competition in clinical psychology also continues to rise.
The 2018 workforce report even shows the high number of clinical psychologists employed in major and inner cities.
With more practitioners trying to attract the same clients, you need timely techniques to stand out digitally. Incorporating SEO into your website is your key to making a huge difference. Here’s how it can help you and your practice.
1. Enhanced online presence
According to a study, the first five websites (organic search results) on the search pages get 67.6% of the total clicks. That means, if your clinic belongs to Google’s first-page results, more people will know about your practice and counselling skill. Your organic traffic will significantly increase, too.
With lots of Internet users clicking on your site, there’s a higher chance for you to convert online visitors into clients.
2. Increased patient leads
Indeed, the right SEO strategies can significantly boost your website traffic. But the best thing about search engine optimisation is that it reels in high-quality traffic. Are you a clinical psychologist who specialises in child mental health development?
Or are you an expert when it comes to helping people with language or learning disabilities? Whatever your specialisation is, you want people who need your services to come to you. And SEO can help find the audience who will likely schedule a session with you.
3. Trustworthy and reputable image
Trust and credibility are important factors that draw patients to a clinical psychologist like you. By correctly applying SEO strategies, your website can help you project an ideal image or brand. In turn, search engines, will put you on top of the search engine results.
When your site shows up on top of Google search results, for example, it gets more clicks as Internet users often relate high search rankings with credibility and relevance. Moreover, gaining the trust of online visitors results in higher conversion rates plus increased referrals through word of mouth.
4. Lasting and measurable results
Compared with traditional marketing techniques and even paid searches, SEO for psychology clinics is a more affordable investment. It lets you generate more leads and direct marketing efforts to people who matter to your private practice.
SEO rewards do not happen overnight, though. But if you manage to be on top, you’ll likely stay there for a long time. Plus, you get steady organic search traffic without additional marketing expenses.
Another advantage of SEO is its quantifiable outcomes. By using various tools and metrics, you can easily spot whether your marketing efforts are working or not.
Moreover, you can fix potential problem areas or identify rooms for improvement to get better results. Tracking your own website performance objectively also means you are less likely to waste resources.
5. Exceptional ROI
On top of being an affordable technique, optimisation, when correctly done, results in a significant return on investment. This benefit of SEO is mainly because of purposeful marketing.
SEO helps you reach out to people who need your expertise, meaning all your efforts and resources will deliver results. Yes, time, patience and lots of hard work are essential to achieve SEO success. But, in the long run, you’ll also get a stable client base and a strategy that works!
SEO for Psychologists and its Strategies
Understanding the role and benefits of SEO for psychology clinics is one thing. Applying SEO to enjoy its rewards is another. These tried and tested techniques, however, can help you get the job done!
1. Keyword research
Keywords are essential to the success of your SEO campaign. People type in search terms when looking for psychologists or mental health services online. And keyword search tools can help you find the short-tail or long-tail phrases that they enter in search engines.
Incorporating the right words into your content, in turn, increases your relevance to users and makes your site easier to find.
2. Local SEO
How do you search for skilled psychologists and their services online? If you enter terms like “psychology clinics near me” or “cognitive psychologist in Melbourne”, then you are not alone. Did you know that about 97% of consumers search local businesses in this manner?
These are long-tail keywords that can help you rank faster. People who type in such search terms know what they need and are likely to contact you for mental health support right away.
Applying local SEO for psychologists through geo-targeted keywords like these allows you to concentrate your efforts on people in the community who need your services. Optimising your Google Business Profile (Google My Business or Google Business Listing) listing is another way to implement this local SEO strategy.
3. Content creation
Does your website include a blog? If not, have you thought of starting one? Search engines like Google are fond of ranking mental health-related websites like yours because they contain informative content that educates or helps people.
A blog post that provides expert advice or perhaps describes a mental health issue will appeal to online visitors and search engines. This content type is easy to share on social media platforms or email newsletters, too. Shareable content means more traffic for your site!
You can also add a case study or an FAQ web page on your website to answer patient questions or provide expert advice. Such web content helps build your authority in the psychology field. Moreover, keyword-rich content allows you to boost your efforts on SEO for therapists.
4. Link building
Backlinks are another crucial authority signal factor. These are links that direct users to other trustworthy websites, which increases your credibility level in return.
Guest blogging or contacting industry leaders to share your content are some link building tactics you can do. External links from local organisations, therapy directories or authoritative sites also work.
Link acquisition can take time and effort, though. However, you can focus on building up page views through internal linking instead. Adding inbound links to your content can make your online visitors stay, ensure smooth navigation and contribute to increased conversion rates.
5. Technical SEO/On Page SEO
This strategy focuses on efforts that make your website faster, more responsive and user-friendly. It also ensures that search engines can find, read and understand what your website is all about.
Common technical SEO/on page SEO tactics include adjusting your page load time to reduce bounce rates, optimising your page title tag, and designing a mobile-friendly website. Upgrading your site security, optimising your heading tags and following Google’s SEO guidelines are also viable steps.
Implementing technical SEO can be tricky and complicated, though. So, it’s often best to leave it to the SEO experts or consultants.
Do you need help applying optimisation strategies and making them work for you? Contact us now and let us help you find the best SEO solutions!
SEO for Psychologists with Infinite Ace
When it comes to SEO, our team at Infinite Ace delivers reliable services and results! We’ve previously worked with business owners and professionals from various companies, including the healthcare industry. These experiences make us confident to tackle even complex digital marketing needs.
You may find other digital companies in Australia offering SEO for psychology clinics. But with our Melbourne-based team, you get efficient solutions and more.
1. Customer-centric service
We know that every business is different and requires custom SEO strategies. We also understand that setting up and running private clinics entails a lot of resources. And so, when you choose to work with us, we ensure that the solutions we give you are tailor-made!
This way, you get the results you need without wasting valuable resources. Our experience working with several industries help us deliver this tailored approach. You can also learn more about our previous clients and accomplishments from our case studies.
2. Skilled and reliable team
Our years of success stories will not be possible without our team of Analytics, PPC and SEO experts. We put our specialised skills together to ensure that every phase of our SEO plan delivers favourable outcomes. Moreover, as an SEO campaign is a long-term project, you’ll want to be with a fun and easy-going group like us!
3. Best SEO practices
Infinite Ace implements SEO without shortcuts, quick fixes and dishonest work methods. We prefer taking the ethical route and employing white-hat SEO techniques every time. This way, your business enjoys all the benefits without any issue or penalty.
4. Measurable return on investment
SEO results are objective. That means we can measure and define your ROI by using a wide range of SEO metrics, like traffic, search rankings and leads. Infinite Ace is results-driven, after all. And we ensure you get periodic reports and numerical data to keep you in the loop throughout the SEO campaign.
5. Value for money
Finally, and perhaps best of all, you get all these at reasonable rates!
SEO for Psychologists and Our Process
Aside from these perks, Infinite Ace also follows a strategic approach when carrying out your SEO plan. This way, you know exactly what happens in every step and when to expect progress. Here’s how we work our magic.
1. Investigate
Our work begins with identifying the problem areas that are significantly affecting your online visibility and ranking position. We then use our findings to create your custom SEO plan. The processes involved depend on your website, examples include:
- Website audit. Our service often starts with auditing, where we check various elements of your website for improvements. This process usually includes spotting and fixing website errors like slow-loading web pages. We can also correct web navigation issues that are potentially affecting your performance and rankings.
- Keyword search. We look for the best target keywords that people use when searching for a clinical psychologist, counselling or mental health condition online. A proper keyword research process helps us know which short-tail or long-tail phrases should be on your website and pages. This way, your site can reach out to the right audience that can give you traffic, leads, high conversion rates and more.
- Competitor analysis. Studying your fiercest competitors in the SERP can also give us an idea of their strengths and weakness. Specifically, it lets us identify what these websites have that you don’t. Replicating their strong points on your website is a crucial element in boosting your rankings.
2. Plan
Great results come from a well-planned and effective SEO strategy. At Infinite Ace, we don’t just make any plan. We make sure it’s a plan that suits your needs, so we get things right from start to finish.
This strategy is what makes our SEO for therapists clients efficient. We ensure that our efforts focus on highlighting your best-selling points to make your business stand out.
Our primary goal is to create a website that engages and converts. To achieve this, we incorporate up-to-date SEO approaches. Our highly skilled team also works in alignment with the latest SEO trends and search engine algorithm updates.
We also incorporate techniques, like niche-specific keywords and local SEO, to ensure we’re reaching out to people who need your expertise the most.
3. Implement
Here, we begin carrying out the optimisation tasks according to our checklist.
We can work with your content writer and start making original and engaging content that works for you. Of course, we make sure that our content is not only informative and readable but also SEO-friendly.
We’ll start working on the technical aspects, too, like titles, meta descriptions and images. And if needed, we can transform your website design into one that users will like to visit or refer to others.
During this crucial step, we see to it that you are part of the process. We ensure that you understand every transition that we make and how these changes will benefit you.
Establishing open communication also allows us to align SEO achievements with your business operations. It’s not enough that we generate leads, after all. Converting these into appointments per month relies on your customer support and quality service.
4. Evaluate
Finally, once SEO measures are in place, the next thing you have to do is wait for the results. Waiting time can take several months, though. But the good news is we can continually monitor our progress to see if our plan is working. Here, we use various tools to track your monthly SEO performance.
The numerical findings ensure that you get an objective assessment at the granular level every time. Also, these help us decide whether we need to make improvements, so your website can do more!
Book Your Discovery Session
Finally, if you would like us to find out if SEO is the right strategy for your psychology clinic, you can book a discovery session with us by clicking this link below.