Search engine optimisation (SEO) can help your business get more enquiries. By optimising your website, you can boost your online visibility and attract potential customers who need your products or services. Your increased visibility also leads to other advantages, including more traffic, higher trust and credibility, and better user experience, [...]
Did you know Australians spend an average of 4.4 hours per week watching short-form videos? Short-form videos are the content you see on platforms like TikTok, Instagram Reels, and YouTube Shorts, usually lasting under 60 seconds. They are quick and engaging, which resonates well with today’s easily distracted audience. Many [...]
Voice search is quickly transforming how consumers search online. In Australia alone, 40% of surveyed households own a Google Home smart speaker. Moreover, 90% of users say voice search is more convenient than text-based search. These findings only mean voice search is crucial to your local SEO efforts. Why? It's [...]
SEO competition is one of the primary struggles of many local business owners. It becomes an even bigger problem when your efforts to overcome it do not seem to work. Could it be because you’re targeting the wrong enemy? One thing to note is that your brick-and-mortar competitors may differ [...]
Did you know that local search drives a high conversion rate? Recent statistics show that 46% of Google searches in Australia have local intent. More importantly, about 28% of local searches lead to a purchase. Despite these findings, 55% of Australian local businesses have yet to claim their Google Business [...]
Internal links are clickable text that direct users from one page to another within your website. So, imagine a first-time visitor clicking on a menu category only to land on a broken page. Or, have you experienced clicking on a link within a blog article and ending up on an [...]
In a recent 2023 survey, results showed that 66% of the respondents think Google is the most trusted platform for local business searches. Moreover, up to 40% of consumers check business details several times monthly. All these findings mean one thing: you may be missing out on customers if you [...]
Is your business struggling to rank for local searches? Applying local SEO strategies is a big help. Specifically, you should focus on SEO for “near me” searches. Today, online users use mobile devices and voice assistants to find local solutions. Also, they prefer local results that are convenient and very [...]
Expanding your business by operating in different areas or regions is always a call for celebration. Then again, issues are evident when you combine local SEO and multiple locations. You need more resources for research, efforts to address inconsistencies, tailored strategies for each town or city, and so on. These [...]
As an SEO agency, we encountered one too many clients and business owners who thought SEO was a one-time service – a set-and-forget solution. Eventually, they realise competitors and new businesses are working for first-page spots, too. Moreover, search engines occasionally update their algorithms to improve user experience and fight [...]
