Microsoft Ads Management

Reach More Customers with Microsoft Ads Management

Microsoft Ads gives your business another opportunity to appear in front of people actively searching for your services.

Infinite Ace creates and manages Microsoft Ads campaigns for service-based businesses, with a focus on relevant traffic, genuine enquiries and measurable results.

Free strategy session — only 2 new clients/month

The Opportunity

Hour Customers Are Not Only Searching on Google

Google may dominate online search, but it is not the only place where potential customers look for businesses.

Microsoft Ads helps your business reach people searching across Microsoft’s search network, including audiences who may not be seeing your Google Ads campaigns.

For the right business, this can mean additional enquiries, less dependence on one advertising platform and new opportunities in areas where competition may be lower.

Microsoft Ads should not simply duplicate your Google campaigns. It needs its own strategy, targeting and ongoing optimisation.

Reach an Additional Audience

Appear in front of people who may not see your advertising on Google

Diversify Your Lead Generation

Reduce your dependence on a single paid advertising platform

Find New Opportunities

Identify keywords, locations and services that may perform differently on Microsoft Ads.

THE PLATFORM

What Is Microsoft Ads?

Microsoft Ads, formerly known as Bing Ads, is a pay-per-click advertising platform that allows businesses to show advertisements when people search for relevant services.

Like Google Ads, you generally pay when someone clicks your advertisement.

Microsoft Ads can be used to:

  • Promote specific services
  • Target selected suburbs, cities or regions
  • Reach people actively searching for a provider
  • Generate phone calls and contact form enquiries
  • Complement an existing Google Ads campaign
  • Expand your paid search coverage

It can work as a standalone advertising channel, although for many businesses it is most effective when used alongside Google Ads.

Businessman with a Magnifying Glass

Why Add Microsoft Ads to Your Marketing Mix

Microsoft Ads can help your business reach potential customers beyond Google, capture additional high-intent searches and reduce reliance on a single advertising platform. It also gives you another channel to test keywords, services and locations, while supporting your existing Google Ads activity and generating measurable calls and contact form enquiries.

Comparison

Google Ads vs Microsoft Ads: What’s the Difference?

Microsoft Ads does not replace Google Ads. The two platforms can work together as part of a broader paid search strategy.

 

Google Ads Microsoft Ads
Larger overall search volume Access to an additional search audience
Often the primary paid search platform Often used as a complementary channel
Can be highly competitive in some industries May have lower competition for selected searches
Strong platform for scaling campaigns Useful for diversification and incremental leads
Broader campaign volume Smaller but potentially valuable traffic volumes

Our Services

What Our Microsoft Ads Management Includes

Campaign Strategy and Research

We assess your services, target locations, ideal customers, competition and available search demand before recommending a campaign structure.

Campaign Setup and Structure

We create organised campaigns and ad groups based on your services, locations and customer search intent.

Keyword and Search Term Management

We identify relevant keywords, review the actual searches triggering your ads and exclude unsuitable traffic.

Ad Copy and Assets

We write advertisements that connect the customer’s search with your services, benefits and next step.

Conversion Tracking

We configure tracking for meaningful actions such as contact form submissions, phone calls and other important enquiries.

Ongoing Optimisation and Reporting

We monitor budgets, bids, devices, locations, search terms and conversion performance, then provide clear reporting and recommendations.

Process

Our 4-step process

1

Research & Planning

We review your services, target market, current campaigns and business goals.

2

Campaign Build

We prepare the campaign structure, keywords, advertisements, targeting and budgets.

3

Tracking & Launch

We check the essential campaign settings and conversion tracking before launch.

4

Optimise & Grow

We continually review performance, improve traffic quality and identify new opportunities.

WHO IS IT FOR

Is Microsoft Ads Right for Your Business?

Microsoft Ads may suit your business if you want to:

  • Reach customers beyond Google
  • Generate more enquiries from search advertising
  • Diversify your paid advertising channels
  • Promote high-value services
  • Target specific suburbs, cities or regions
  • Expand an existing Google Ads strategy
  • Test additional search demand without overcommitting budget

Reach More Customers Through Search

Find out whether Microsoft Ads could add worthwhile enquiries to your existing marketing strategy.

For established service businesses ready to grow

FAQ

Frequently Asked Questions

Bing Ads was renamed Microsoft Advertising. Many people still refer to it as Bing Ads, but Microsoft Ads is the current platform name.

It can have lower competition and lower click costs for some industries and searches, but this is not guaranteed. Costs depend on your services, locations, targeting and competitors.

Yes. Managing both platforms together allows us to coordinate budgets, campaign coverage, tracking and overall paid search strategy.

The appropriate budget depends on your industry, location, search volume and likely cost per click. We recommend a starting budget after assessing the available opportunity.

Traffic can begin after the campaign is approved and launched, but there is no guaranteed timeframe for enquiries. Campaigns usually require monitoring and optimisation as more data becomes available.