As an SEO agency, we encountered one too many clients and business owners who thought SEO was a one-time service – a set-and-forget solution. Eventually, they realise competitors and new businesses are working for first-page spots, too. Moreover, search engines occasionally update their algorithms to improve user experience and fight [...]
Facebook is no longer limited to finding or connecting with family and friends. Nowadays, people use it like any other search engine, mainly to look for products, services, and business establishments. Naturally, pages with many customer reviews and recommendations would appear at the top of the Facebook search results. Does [...]
Are you a small business struggling to attract new clients or boost your online presence? Many new business owners used to experience the same. Piotr Matysiak, a salon owner, used to worry about his competitors. Now, patrons don’t mind a 30-minute travel for his hairdressing services. What's his secret to [...]
When redesigning or relaunching a website, there are several factors to consider, such as structure, technical performance, and content. Little details like choosing between "www" and "non-www" for your domain name can also impact your priorities. After all, some believe that keeping or removing "www" could potentially affect your SEO. [...]
You probably read or heard of this somewhere: optimise all your pages to rank. Without a solid SEO background, business owners like you may have accepted and followed this advice. It's common to think that your chances of ranking increase when every page on your website undergoes intensive optimisation. However, [...]
Having relevant and high-quality content is crucial for achieving success in local SEO. But what if your website has empty pages? How do these impact your optimisation efforts? […]
Fresh content? Check. Right keywords? Check. Yet, after these SEO efforts, you’re still not getting the desired results. Maybe you’re missing one key ingredient: local search intent. […]
It is hard for business owners to stand out in the local searches, attract traffic, and boost sales. The online landscape is too crowded, and everyone wants to be on the first page. Turning to local SEO experts for help is one solution. The problem is that SEO scammers are [...]
In 2020, Google introduced three core web vitals with the primary aim of improving user experience. This year, in March 2024, the search engine is finally ready to roll out the new INP core web vital, replacing the old FID metric or first input delay. […]
Homeowners often have difficulty deciding whether to go DIY or hire professional expertise to update their space. One option may seem cheaper but also time-consuming or dangerous. The dilemma is the same for local business owners who cannot choose between DIY and agency services to address their SEO strategies and [...]
