While SEO is a valuable marketing tactic that has been around for well over two decades, it often fails to get the same attention as other digital marketing methods. There are a lot of misconceptions out there about SEO being a “pie in the sky” tactic that doesn’t add much [...]
Are you trying to figure out how much of your budget you should dedicate to SEO this year? You’re not alone. Due to shifting trends in the SEO industry and its growth, as well as the presence of competing strategies, it can be difficult to determine just how much you should [...]
WordPress is arguably the world’s largest and most popular content management system. It’s home to almost 30% of the websites on the Internet. WordPress is popular for a number of reasons, not least of which is the fact that it’s quite easy to use and navigate. It also has SEO integration (to some [...]
Search Engine Optimisation, or SEO for short, has grown in leaps and bounds since it was first introduced in the early 2000s. It has become a vital aspect of internet marketing that continues to evolve to this day in keeping with the latest innovations in the Google algorithm. The Internet [...]
Nowadays, boosting your site’s ranking through search engine optimisation (SEO) is no longer an afterthought that you consider after you’ve finished building and posting on the website. If you want to have a winning strategy, then you need to optimise for SEO right from the beginning. This means getting the [...]
SEO can be a significant driver of a company’s sales and revenue, but only if done right. However, if you happen to get it wrong, SEO can be a futile and exasperating endeavour that only takes money out of your business. Now, there’s no shortage of apparently helpful content out [...]
Most business owners have the same complaint when it comes to SEO marketing; it’s too overdone and you should put a lot of efforts to really stand out and make an impact. The good news is that it doesn’t have to be the same thing for you, especially if you [...]
Keyword cannibalisation is not a very prominent topic in most SEO circles but it can be quite detrimental to your website ranking and performance in many ways. Let’s look at what keyword cannibalisation is, the problem it poses to your site’s ranking and performance, and how you can avoid and [...]
Is voice search poised to take over the conventional text search in the near future? The answer is definitely yes. Judging by the undeniably fast-paced growth of voice devices and technology, voice search will definitely have a great impact on SEO and search marketing. Search engine users are already turning [...]
Is there a need to run Google AdWords and SEO together at the same time? This is one of the most commonly asked questions that come from e-commerce site owners. However, there’s no simple answer to this question. https://youtu.be/7UlSsorvoo0 Here’s what you should consider if you’re asking yourself the same [...]
