Business

Competitor Analysis for Local SEO: Identifying Your Real Rivals

SEO competition is one of the primary struggles of many local business owners. It becomes an even bigger problem when your efforts to overcome it do not seem to work. Could it be because you’re targeting the wrong enemy? One thing to note is that your brick-and-mortar competitors may differ [...]

2025-02-17T14:19:41+11:00February 17th, 2025|Business, SEO|

How Do I Optimise SEO for Near Me Searches?

Is your business struggling to rank for local searches? Applying local SEO strategies is a big help. Specifically, you should focus on SEO for “near me” searches. Today, online users use mobile devices and voice assistants to find local solutions. Also, they prefer local results that are convenient and very [...]

2024-11-16T21:58:56+11:00November 16th, 2024|Business, SEO|

Is SEO a One-Time Job?

As an SEO agency, we encountered one too many clients and business owners who thought SEO was a one-time service – a set-and-forget solution. Eventually, they realise competitors and new businesses are working for first-page spots, too. Moreover, search engines occasionally update their algorithms to improve user experience and fight [...]

2024-10-24T20:26:41+11:00October 24th, 2024|Business, SEO|

Does Every Page on My Website Need SEO?

You probably read or heard of this somewhere: optimise all your pages to rank. Without a solid SEO background, business owners like you may have accepted and followed this advice. It's common to think that your chances of ranking increase when every page on your website undergoes intensive optimisation. However, [...]

2024-07-15T21:29:09+10:00July 15th, 2024|Business, SEO|

5 Red Flags: Warning Signs of a Bad Local SEO Agency

It is hard for business owners to stand out in the local searches, attract traffic, and boost sales. The online landscape is too crowded, and everyone wants to be on the first page. Turning to local SEO experts for help is one solution. The problem is that SEO scammers are [...]

2024-04-19T15:47:07+10:00April 19th, 2024|Business, SEO|

How to Prepare Your INP Core Web Vital – Google Ranking Signal

In 2020, Google introduced three core web vitals with the primary aim of improving user experience. This year, in March 2024, the search engine is finally ready to roll out the new INP core web vital, replacing the old FID metric or first input delay. […]

2024-03-14T21:48:50+11:00March 15th, 2024|Business, SEO|

A Business Owner’s Basic Guide to Google Analytics 4 to Track Website Performance

Is your business getting enquiries from your website? Are you attracting visitors and successfully converting them into paying clients? If you are uncertain how to answer these questions, perhaps this is your sign to start tracking your website performance using Google Analytics 4 (GA4). […]

2024-01-18T22:11:28+11:00October 18th, 2023|Business|

Local SEO vs Organic SEO: Which is Right for Your Business’s Online Presence?

Most consumers nowadays turn to the Internet to find the products or services they need. And this behaviour has been proven by several statistical reports. A 2019 study, for example, concluded that 53.3% of traffic from multiple websites was from an organic search. Google also said that 88% of users [...]

2024-01-18T22:12:47+11:00April 17th, 2023|Business, SEO|