Did you know that local search drives a high conversion rate? Recent statistics show that 46% of Google searches in Australia have local intent. More importantly, about 28% of local searches lead to a purchase. Despite these findings, 55% of Australian local businesses have yet to claim their Google Business [...]
Internal links are clickable text that direct users from one page to another within your website. So, imagine a first-time visitor clicking on a menu category only to land on a broken page. Or, have you experienced clicking on a link within a blog article and ending up on an [...]
In a recent 2023 survey, results showed that 66% of the respondents think Google is the most trusted platform for local business searches. Moreover, up to 40% of consumers check business details several times monthly. All these findings mean one thing: you may be missing out on customers if you [...]
Is your business struggling to rank for local searches? Applying local SEO strategies is a big help. Specifically, you should focus on SEO for “near me” searches. Today, online users use mobile devices and voice assistants to find local solutions. Also, they prefer local results that are convenient and very [...]
Expanding your business by operating in different areas or regions is always a call for celebration. Then again, issues are evident when you combine local SEO and multiple locations. You need more resources for research, efforts to address inconsistencies, tailored strategies for each town or city, and so on. These [...]
As an SEO agency, we encountered one too many clients and business owners who thought SEO was a one-time service – a set-and-forget solution. Eventually, they realise competitors and new businesses are working for first-page spots, too. Moreover, search engines occasionally update their algorithms to improve user experience and fight [...]
Facebook is no longer limited to finding or connecting with family and friends. Nowadays, people use it like any other search engine, mainly to look for products, services, and business establishments. Naturally, pages with many customer reviews and recommendations would appear at the top of the Facebook search results. Does [...]
Are you a small business struggling to attract new clients or boost your online presence? Many new business owners used to experience the same. Piotr Matysiak, a salon owner, used to worry about his competitors. Now, patrons don’t mind a 30-minute travel for his hairdressing services. What's his secret to [...]
When redesigning or relaunching a website, there are several factors to consider, such as structure, technical performance, and content. Little details like choosing between "www" and "non-www" for your domain name can also impact your priorities. After all, some believe that keeping or removing "www" could potentially affect your SEO. [...]
You probably read or heard of this somewhere: optimise all your pages to rank. Without a solid SEO background, business owners like you may have accepted and followed this advice. It's common to think that your chances of ranking increase when every page on your website undergoes intensive optimisation. However, [...]
