Not sure if you’ve heard about it, but Google recently released yet another algorithm update aimed at improving the search engine’s ability to efficiently index their ever-growing catalogue of information. In light of these developments, we decided to put together this helpful guide of Google’s algorithm update history, including other [...]
If you’re reading this, then you’re one of the many business owners who are concerned about the future of your business. Of course, the first sensible thing is to follow the World Health Organisation (WHO) safety precautions. An increasing number of federal governments are creating proactive policies meant to protect [...]
Google’s main objective is to be the king of convenience. Not only with its search engine, but also with its extensive range of other applications, such as Google Calendar, Google Keep Notes, Google Drive, and more. With its search engine, in particular, with the growing need for instant-results and instant-answers [...]
Everyone that creates content online wants that content to rank highly on search engines so that it’s easy to find. That’s why mastering SEO is essential if you’re going to put content out there. We understand that it can be frustrating to see the same ranking after putting in hours [...]
Whether you’re an e-commerce store owner, a digital entrepreneur or a blogger, you need to get comfortable with SEO and figure out how it works. Your success depends on it. Luckily, it’s much easier nowadays because major CMS platforms like WordPress can be integrated with SEO plugins that make it [...]
Even though email marketing has been around for decades, it’s still one of the most effective way to drive traffic and leads. That’s why it’s crucial to your marketing strategy and should be a key component of it. The great thing about email marketing is that it’s low cost and [...]
Search Engine Optimisation, or SEO for short, boosts your webpage ranking by using certain keywords and phrases in your content. These keywords have to be relevant to what people are searching for in your industry and this is a popular marketing tactic among small business owners, content marketing agencies and [...]
Over the past few years, getting a high organic ranking on search engines like Google has become increasingly important. The problem is that Google is constantly changing its algorithms responsible for ranking search engine results. This requires SEO specialists to continuously develop their skills in order to stay on the [...]
Like many businesses, you may realise the value of having a social media presence and you possibly have accounts on a number of the major social networks through which you promote your content for improved search engine rankings. But, did you realise that social media can also have a positive [...]
While SEO is a valuable marketing tactic that has been around for well over two decades, it often fails to get the same attention as other digital marketing methods. There are a lot of misconceptions out there about SEO being a “pie in the sky” tactic that doesn’t add much [...]
