Background Story

SBH Electrical has been delivering trusted electrical services across Melbourne. With over a decade of experience, Sam and his team of eight skilled electricians and a dedicated customer service staff have built a reputation for punctuality, cleanliness, and friendly professionalism. As a Registered Master Electrician and Licensed Electrical Contractor, SBH Electrical offers comprehensive residential and commercial solutions, including 24/7 emergency support.

However, despite their strong reputation offline, their outdated website failed to generate meaningful online enquiries—especially during a critical time when they were investing in a site refresh.

The Challenges

When SBH Electrical approached Infinite Ace, they were facing three core challenges:

  1. The business did not rank for key electrician-related search terms in their target suburbs, significantly limiting their visibility in local search results.
  2. There was no SEO strategy in place to capture or convert search demand into enquiries.
  3. Their Google Business Profile was not verified. It’s an often-overlooked asset that limited their presence on Google Maps and local pack listings.

The Solutions

To turn things around, Infinite Ace implemented a multi-layered SEO strategy tailored to SBH Electrical’s needs:

  1. We first identified high-priority suburbs where the business wanted to grow and had the operational capacity to serve.
  2. Dedicated and fully optimised landing pages were created for these target locations, focusing on intent-driven keywords to attract local traffic.
  3. We guided and supported SBH Electrical in verifying their Google Business Profile, enabling visibility on Google Maps and allowing customers to leave reviews.
  4. To build trust with prospective clients, we showcased their Google Review badge prominently on the site, leveraging social proof as a conversion tool.

The Results

The solutions implemented by Infinite Ace resulted in a significant improvement in SBH Electrical’s online presence and business enquiries.

  1. Website Traffic Boost: The company’s website traffic skyrocketed by 184% within a year. This was a direct result of the improved keyword ranking and increased website visibility on Google.
  2. Enquiries Increase: There was a significant increase of 2,750% in the number of enquiries through phone calls and submission forms.

This successful collaboration with Infinite Ace highlights how a tailored local SEO strategy can dramatically increase both visibility and enquiries for service-based businesses. By addressing SEO gaps and aligning content with search intent, SBH Electrical transformed their website into a consistent lead-generating asset.

Infinite Ace is proud to have played a part in their growth and ready to do the same for other businesses looking to dominate their local market.