The Challenge
Where they started
- The new website didn’t rank for any security-guarding keywords, so almost no enquiries came through.
- The site hadn’t been optimised for search engines.
- The content wasn’t SEO-optimised, further hurting visibility.
What We Did
Our approach
- Prioritised the “security guards Melbourne” keyword to lift their primary service.
- Added new, engaging, SEO-friendly content.
- Improved website speed for a better user experience.
- Made the landing page more conversion-friendly, especially on mobile.
The Results
What changed
Website traffic climbed 201% and enquiries jumped 950% as rankings and conversions improved.