Background Story

nsa security is a premier security and crowd management firm dedicated to superior quality and customer service. With over 25 years of experience, they operate in various industries, offering customised solutions based on specific customer needs. The company had recently launched a new website, but it lacked visibility, resulting in few online enquiries for the business.

Recognising the need for expert help, nsa security partnered with Infinite Ace, a seasoned SEO agency, to improve their online presence and boost customer enquiries.

The Challenges

There were three key issues with nsa security’s digital presence:

  1. Nonexistent Keyword Ranking: nsa security’s new website didn’t rank for any keywords related to their primary service, security guarding. This invisibility on search engines resulted in a very low number of enquiries from the website.
  2. Lack of SEO Optimisation: The new website hadn’t been optimised for search engines, thus impeding its ability to appear in search results and attract potential customers.
  3. Unoptimised Content: The website’s content was not optimised for SEO, further hampering its search engine visibility.

The Solutions

Infinite Ace deployed a comprehensive SEO strategy to tackle the challenges faced by nsa security:

  1. Keyword Optimisation: The agency prioritised the “security guards Melbourne” keyword to improve the ranking of nsa security’s primary service.
  2. Content Addition: They bolstered the website with new, SEO-friendly content that was engaging and relevant to potential customers.
  3. Website Speed Improvement: The website’s speed was enhanced to facilitate a better user experience.
  4. Conversion-Friendly Landing Page: The landing page was made more conversion-friendly, particularly for mobile device users, to drive increased enquiries.

The Results

The SEO measures implemented by Infinite Ace resulted in a significant boost in nsa security’s online presence and customer interaction:

  1. Web Traffic Boost: nsa security’s website traffic saw a staggering increase of 201%. This boost resulted from the site’s improved keyword ranking and SEO optimisation.
  2. Enquiry Increase: The number of enquiries via phone calls, submission forms, and emails skyrocketed by 950%, offering a dramatic testament to the effectiveness of the SEO strategy.

In summary, this collaboration between nsa security and Infinite Ace showcases how a well-devised and executed SEO strategy can catapult a newly launched website from obscurity to high visibility, resulting in a remarkable increase in business enquiries.