Background Story
Northern Myotherapy, established in 2008 in Brunswick, Victoria, started in a local gym and has since grown into a dedicated treatment clinic, thanks to the successful results of their therapies.
Known for working with elite athletes and housing therapists who are high-level athletes themselves, the clinic understands the demands of professional sports and customises treatments to accommodate continuous training.
When the time came to refresh their website, they engaged Infinite Ace, a reputable SEO agency, to help increase website visibility and stimulate more business enquiries.
The Challenges
Northern Myotherapy grappled with three key issues affecting its online visibility and user engagement:
- Poor Keyword Ranking: Northern Myotherapy was not ranking for ‘Myotherapy Melbourne’ and other relevant service-related keywords, reducing online visibility.
- Insufficient Content: The website lacked substantial content, providing less user value and contributing to a lower SEO ranking.
- Poor Website Performance: A slow website speed, compounded with a design not optimised for conversions, hindered user experience and potential client interactions.
The Solutions
Infinite Ace’s solutions were multifaceted, designed to address each of Northern Myotherapy’s challenges:
- Keyword Optimisation: Infinite Ace targeted high-volume keywords such as ‘Myotherapy Melbourne’ and other service-related keywords like ‘sports massage Brunswick’. This strategic keyword targeting was meant to increase the website’s visibility on search engines.
- Internal Linking Fix: The SEO team fixed the website’s internal linking structure, facilitating easier navigation and improved SEO performance.
- Content Addition: Collaborating with Northern Myotherapy’s copywriter, Infinite Ace enhanced the website with fresh, engaging, and SEO-friendly content.
- Website Speed Enhancement: To enhance user experience, the website’s speed was significantly improved.
- Conversion-Friendly Design: In collaboration with Northern Myotherapy’s web designer, Infinite Ace transformed the website into a more conversion-friendly platform, making it easier for potential clients to engage.
The Results
The robust solutions implemented by Infinite Ace brought about dramatic improvements in Northern Myotherapy’s online presence and business inquiries:
- Improved Keyword Ranking: Northern Myotherapy’s website started ranking in the top 3 for their target keywords. This major leap in ranking increased their visibility to potential clients.
- Increased Enquiries: The optimisation efforts led to a 69% increase in enquiries through phone calls, submission forms, and online bookings.
This collaboration with Infinite Ace helped Northern Myotherapy overcome SEO challenges, improved its online visibility, and increased enquiries, reaffirming the power of strategic and well-executed SEO efforts.