Background Story

Glenferrie Conveyancing Pty Ltd is a certified conveyancer that provides high-quality, comprehensive conveyancing services at a low cost. As a leading PEXA electronic settlement system subscriber, the company maintains a general trust account and holds the prescribed professional indemnity insurance.

Glenferrie Conveyancing decided to overhaul its website to enhance its digital presence and boost the number of enquiries. The responsibility of improving the website’s visibility fell on the shoulders of Infinite Ace. As an SEO agency renowned for delivering results, we were up for the task.

The Challenges

Glenferrie Conveyancing faced two major problems on its digital front:

  1. Poor Keyword Ranking: The company’s website did not rank for major conveyancing keywords. This resulted in a low volume of enquiries, which was not conducive to business growth.
  2. Intense Competition: Being a smaller company, Glenferrie Conveyancing was pitted against law firms with significantly larger digital marketing budgets, further complicating the task of enhancing its online visibility.

The Solutions

To solve Glenferrie Conveyancing’s problems, Infinite Ace adopted a multi-pronged approach. Here are some of them:

  1. Cleaning Hacked Pages: The SEO agency first removed all the previously hacked pages that were popping up in the search results. This was an important step to prevent any potential damage to the website’s reputation.
  2. Blog Section Revamp: The blog section of Glenferrie Conveyancing’s website was hidden under a subdomain. Infinite Ace brought it to the forefront and ensured it was easily accessible, enhancing the overall user experience.
  3. Internal Links Repair: The Infinite Ace team fixed the website’s internal linking structure. This improved the website’s navigation and optimised its SEO performance.
  4. Content Enrichment: New, engaging, and keyword-optimised content was added to the website. This helped improve the website’s ranking on the search engines and attract more visitors.

The Results

The solutions implemented by Infinite Ace resulted in a massive improvement in Glenferrie Conveyancing’s online presence and business enquiries.

  1. Website Traffic Boost: The company’s website traffic skyrocketed by 1300%. This was a direct result of the improved keyword ranking and increased website visibility on search engines.
  2. Enquiries Surge: There was a significant increase of 87.5% in the number of enquiries through phone calls, submission forms, and emails. This enquiry surge greatly boosted the potential for Glenferrie Conveyancing’s business expansion.

This successful collaboration with Infinite Ace enabled Glenferrie Conveyancing to overcome its SEO challenges and compete effectively with larger firms in the digital space. It stands as a testament to the fact that small and medium businesses can make a significant impact online with the right strategies and expertise.