Hey, you’ve made it here! Congratulations on taking the first step to growing your physio clinic further! We know you can’t wait to read our story. We’ll tell you about us as well towards the end. But first, let’s dive in!
Wyndham Physio and Rehabilitation has been practicing in Werribee area for over 30 years. It is quite an established business. Their main service is physiotherapy but they also offer pilates classes as well as, massage, podiatry, and psychology services.
Back in 2016, the owners of the clinic, Russell and Jennifer, realised its online presence was not very impressive and that’s where our agency, Infinite Ace, came into the picture. Jennifer rang us and asked if we could help her. We said yes and after changing into our superhero costume (we didn’t wear our undies on the outside, promise!), we started the case.
These are the results after we deployed the campaign:
How did we achieve all the above?
Well, you need to keep on reading to find out.
First thing first. After researching about the website and having thorough discussion with Jennifer, we got to drill down and pinpoint the problems she was facing.
- Traffic was not impressive
- There were not many leads coming from the website
- Conversion rate is low
- Website didn’t look very appealing
With the problems presenting themselves, we were able to come up with some solutions.
Let’s have a look at the traffic time line from year 2016 to 2018.
As you can see, the number of sessions increased significantly over the years and the growth has been a gradual increase with no signs of slowing down. In June 2016 when we first started the SEO optimisation, Wyndham Physio was getting 115 sessions per month. Meanwhile, as of November 2018, the sessions have gone up to a whopping 321 sessions per month. That’s a 179% increase!
While the number may seem unimpressive to some, you will understand the whole idea as we go through this case study.
At the beginning, the website was ranked number 5 in organic listing for physio Werribee. You might be thinking “Hey, the site was on the first page already so it wasn’t that bad!”. Well, if your site ranks no. 5 out of 6 clinics in your area, I think you’ll be unhappy to know that you are the second last choice from all the options.
Therefore, we aimed to bring it up and ended up with being number 1 with the search rankings! There was quite a bit of work involved in boosting the ranks.
How Did We Do It?
Leave your first name and email address below to read the juicy parts on what and how we did it in your inbox tomorrow. You will also receive some information about other tactics we deployed which you can use for your own website! Don’t worry, we won’t spam your email, pinky promise!
Yes, we haven’t forgotten to introduce ourselves. We are Infinite Ace, a boutique digital agency in Melbourne. Our clients predominantly operate in health industry such as physio clinics, dental clinics, acupuncture clinics, and GP clinics. We are highly experienced in growing our client’s businesses through online channels.
As you’ll see in the next email once you have subscribed, we are not just about giving our clients pretty rankings and traffic. We help bring leads for our clients and increase their sales so they can focus on the business, less worrying, and enjoy their life with their family.