SEO vs Paid Search
The SEO vs paid search debate is an ever-present component of digital marketing strategies. After all, both are crucial in generating website traffic and revenue. […]
Why Does SEO Take So Long?
How long does it take for me to see SEO results? This all-too-familiar question among website owners, unfortunately, has no definitive answer. The safest reply would probably be, well, they won’t happen overnight. But why does SEO take so long? […]
8 Costly SEO Mistakes Service Businesses Make and How to Fix Them
Making errors during SEO implementation is normal, and most of them are reparable. However, some SEO mistakes service businesses make are non-negotiable. […]
6 Reasons Why SEO is a Continuous Process
Search engine optimisation (SEO) is key to boosting your business online, improving your site ranking, and getting more enquiries. But the thing is, the SEO process is not a one-off strategy. […]
10 Effective Local SEO Blog Post Ideas for Your Service Business
Local search engine optimisation (SEO) and relevant content go hand in hand. That is until you encounter the dreaded creative slump. The solution? Check out this list of informative blog post ideas that should keep you inspired and your business growing! […]
5 Holiday SEO Best Practices for Service Businesses
It’s the happiest season yet again. And with people busy looking for gifts, food or venues online, ‘tis the season to put your holiday SEO best practices to use as well. […]
How Grammar and Spelling Mistakes Affect SEO Performance
High-quality content, target keywords and optimised headings work together towards good SEO performance. But you might be missing out on two more things: proper grammar and spelling. Yes, your intended audience may not all be writers, editors or proofreaders. But like any digital error, poor spelling and grammar can still [...]
8 Local SEO Mistakes Businesses Make and How to Avoid Them
Local search engine optimisation is a multifaceted strategy. And so, making SEO mistakes is inevitable. But don’t be discouraged. Even SEO professionals commit them. What’s important is you can identify the hiccups and know what to do about them. After all, the benefits of SEO, especially for small business owners, [...]
5 Tips to Leverage Google Reviews for Businesses to Boost Local SEO
Business owners like you know how effective word of mouth can be in attracting and retaining potential customers. In the online world, comments, appreciation or praises from your site visitors work the same way. But aside from revenue, Google reviews for businesses can significantly affect your SEO strategy as well. [...]
7 Tips for Analysing Google Organic Search Traffic Drop
If you’ve been maintaining a website for some time, chances are you have experienced a sudden drop in organic search traffic. Panic sets in, and now you’re at a loss on how to get things back on track. Well, there are several reasons to explain a seemingly unexplainable organic traffic [...]