Case Study · SEO

Canny Electrics

Suburb-specific SEO that turned a trusted name into a lead machine

Targeted local landing pages and a cleaned-up Google profile drove sustainable lead growth for Canny Electrics.

The Challenge

Where they started

  • Didn’t rank for electrician keywords in target suburbs, so the site generated few enquiries.
  • No clear SEO strategy — the website wasn’t working as a lead-generation tool.

What We Did

Our approach

  • Keyword and competitor research to find profitable suburbs.
  • Built high-converting, suburb-specific landing pages.
  • Cleaned up fake Google Business Profiles to avoid penalties and optimised the official one.
  • Added the Google Review badge to key pages to boost trust and conversions.

The Results

What changed

Website traffic skyrocketed 355% within 12 months and enquiries rose 144%.

355%

traffic growth

144%

more enquiries

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